Concept:
To be able to create a pop-up store with an innovative proposal, both in its marketing plan and in the physical dimensions. We seek to integrate two phases within the showcase. First, the 5 senses. Second, a fusion of technology, nature, architecture and art.

Objective: sensorial experience

Cap bag: JW Anderson icon

In addition, we proposed a collaboration with Jeff Koons, an American painter and sculptor, who creates pieces within conceptual art, minimalism and pop culture, in order to have an attractive visual experience.